Product Vision Workshop
Impact does not come out of thin air. As north stars for decision-makers and inspirations for contributors, meaningful and desirable future visions pave the way for impactful strategies. A standard method to devise such a powerful idea is the pairing of Vision and Mission Statements, which I used in a stakeholder workshop at the start of an innovation project.
Task
Guide stakeholders in defining direction for product innovation strategy
Target group:
Contributors in product innovation
Industry:
Education
Client:
German enterprise
Year:
2019
Services
Product Strategy
- Vision & Mission Statements
- Ideation
- Stakeholder workshops
Description
To guide future product development, I organized and facilitated a workshop for a German enterprise. The participants from senior management collaborated to create, word, and visualize Vision and Mission Statements. The outcome set the frame for the following development of a product strategy.
Due to confidentiality reasons, further results cannot be shown.
Process Artefacts
Interplay of Levels in Strategic Design
Vision sets a state to be achieved, Mission formulates the necessary action, Strategy lays out a concrete plan